1. Scope of Service

Logo & Co provides Meta Ads management as a monthly service, including:

• Up to 3 campaigns set up and structure

• Ad set creation and targeting

• Audience building (including custom and lookalike audiences)

• Strategy and objective selection

• Copywriting for ads

• Optimization and monitoring

• A/B testing where appropriate

• Weekly performance reporting with dashboard access

• Monthly review meetings (optional)

Logo & Co does not provide:

• Creative production (photos, videos, graphics)

• Landing page development or optimization

• Customer support or lead follow-up

• Website technical fixes

• Guarantee of results, ROAS, leads, or sales

2. Ad Spend & Billing

• All advertising spend is paid directly by the client through Meta’s billing system.

• Logo & Co does not process or handle ad spend payments.

• No minimum ad budget is required unless recommended for strategy.

• Meta Ads billing cycles follow Meta’s platform rules.

3. Access Requirements

The client must provide Logo & Co with access to:

• Business Manager

• Ad Account

• Pixel

• Facebook/Instagram Page

All ad accounts and assets remain fully owned by the client.

4. Creative Materials

• Clients are responsible for providing all creative assets used in ads, including photos, videos, graphics, and brand materials.

• Logo & Co is not responsible for creating or producing ad creatives.

• Logo & Co will provide guidance on best-performing creative formats as part of the strategy.

• Logo & Co will aim to use existing content where possible.

5. Approval Process

• All ads must be approved by the client before launch.

• No ads will be published without written or digital approval.

• Delays caused by late approvals may affect campaign performance and timelines.

6. KPIs, Goals & Guarantees

• No performance, ROAS, sales volume, CPM, CPC, or lead quantity guarantees are provided.

• Each campaign will include estimated KPIs or goals based on general benchmarks, but these remain estimates only.

• Performance may vary due to platform conditions, client assets, seasonality, and external factors.

7. Reporting & Reviews

• Weekly performance updates and reporting dashboards are provided.

• Monthly strategic review meetings are available upon request.

Reports include:

• Spending

• Reach

• Engagement

• Conversions

• Optimization recommendations

8. Technical Responsibilities

Logo & Co handles compliance with Meta Ads policies, campaign structure, and ad setup.

The client is responsible for:

• Pixel installation

• Domain verification

• Tracking setup

• Website or landing page performance

• Ensuring their products/services comply with Meta policy

Logo & Co may assist or guide if issues arise, but cannot be held responsible for technical limitations on the client’s side.

9. Account Restrictions & Platform Issues

Logo & Co is not liable for:

• Account restrictions, advertising bans, or disabled assets

• Meta platform bugs, downtimes, or approval delays

• Policy violations caused by the client’s business model, content, or industry

Logo & Co will support the client in resolving account-related issues but holds no responsibility for outcomes.

10. Payment & Refunds

• All payments for Meta Ads management services are non-refundable.

• Services are billed monthly.

• Work will not begin until payment is confirmed.

11. Term & Termination

• Meta Ads service operates on a monthly basis.

• Either party may terminate the service with fifteen (15) days’ written notice.

• Work already completed or ongoing during the notice period remains billable.

12. Ownership & Portfolio Use

• All ads, assets, and campaigns belong to the client.

• Logo & Co may display final approved ads and performance snapshots in its portfolio, website, or marketing materials unless the client requests otherwise in writing prior to campaign launch.

• Working files, structures, and internal documents remain property of Logo & Co.

13. Liability & Limitations

Logo & Co is not liable for:

• Sales performance

• Lead quality

• Platform restrictions

• Technical issues outside its control

• Client-side delays or missing information

• Changes in Meta’s algorithms, rules, or market conditions

Under no circumstances shall Logo & Co be held responsible for lost revenue, missed opportunities, or business disruptions caused by ad performance.